Consumer Behavior Models You Need to Know

The consumer behavior model contextualizes behavior analysis results as they explain how customers make their purchasing decisions. Businesses such as towing service normally adopt one or a couple of models to define how customers decide to purchase from them. Consumer behavior models help us in understanding and retaining a unique customer base. These models are either traditional or contemporary, as we are going to discuss.

Learning Model

The learning model of customer behavior is one that buyer behavior responds to the desire to satisfy basic needs for survival, such as food, and learned needs that come as a result of experience. This model takes influence from psychologist Abraham Maslow, from what we call the hierarchy of needs. At the bottom of the hierarchy is what we call basic needs. With this model, consumers first make purchases to satisfy their basic needs and then move up to meet their learned needs.

Psychoanalytic Model

Most of you might know that Sigmund Freud is the father of psychoanalysis. This model draws from his theory and says that individual consumers have deep-rooted motives, both conscious and unconscious, which drive them to make a purchase. These motives can be hidden fears, personal belongings, and suppressed desires. This model is unique in terms of its application, but it’s relevant to businesses that sell an image that accompanies their products and services.

Sociological Model

This model of consumer behavior says that purchases are influenced by an individual’s place within different social groups such as family, friends, workgroup among others. An individual will essentially purchase an item based on what is appropriate. An example is how C suite executives are expected to be professional and formal. People who hold these jobs will make purchases that speak to and uphold these rules. This model can apply to most businesses especially those that create products and services relevant to a specific group.

Black box model

The black box model, otherwise known as the Stimulus-Response model, says that customers are individual thinkers that process internal and external stimuli to make purchase decisions. A consumer comes into contact with external stimuli from your business marketing mix and other external stimuli, and then they process it in their mind – which is a black box. They then relate the external stimuli to their preexisting knowledge such as personal beliefs and desires, to make a decision.

Hawkins Stern Impulse Buying

This impulse buying theory is the alternative to Learning Model and EKB. It claims that purchases are not always a result of rational thought. When we think of impulse buying, we typically imagine picking up a can of beers before checking out. There are many types of impulse purchases. Examples of impulse buy include escape purchases, reminder purchases, suggested purchases, planned purchases among others.

Another model is what we call Engel-Kollat-Blackwell Model. It outlines a five-state decision process that consumers go through before purchasing a  product or service. These stages include awareness, information processing, evaluation, purchasing decision, and outcome analysis.

Best Ways to Increase Your Market

Every business such as towing service that enters a market is normally started to make profits and grow as much as it can to capture a large market. When it comes to increasing market share, it only happens after management makes informed marketing decisions that contribute to the overall sales and customer retention. To increase market share, businesses must work hard to increase the efforts they put into sales, and additionally use new or additional strategies to help get there.


What is Market Share

Market share refers to a percentage of total sales in an industry that is generated by a company. It refers to how you make as a company in the industry, and how what you make adds up as compared to your competition.

Here are some of the most commonly used strategies you can apply to increase your market share.

Find and stick with your niche

The company that you set up should have certain characteristics that set it apart from others. You need to have a distinguished brand where your customers can always refer to when they need something. You need to create a brand identity and have what is associated with you, such as high-quality products, best customer service, competitive pricing, among others.


The key to remaining relevant in your industry is creating products that your customers love. However, creating products your customers want should not be the end of your interaction with your customers. You need to go ahead and innovate on what you create. Work hard on your research by collecting customer feedback on how they rate your product and what they would wish added to your product features and performance. That way, you will always have a product that your customers want, and they will stick to your product.

Engage with your customers

Customers already know what they want, and one way of ensuring you can deliver according to their expectations is ensuring you ask them questions. You can send out carefully crafted surveys asking questions on things such as product design, features, updates among others, and offer tangible ways to improve your products and services and as a result, increase your market share. Instead of only using surveys and questionnaires, you can also engage with your customers on social media, stories, and fleets.

Think about acquisition

You can also increase market share by acquiring another company that offers products or services that are similar or related to what you offer. This is what is commonly known in business circles as mergers and acquisitions. Best performing companies normally acquire other companies to gain a larger market share and also expand on their products. Acquiring the right competitor will involve choosing the right company, one that will have a positive addition to the suite of products and services that you offer.

Once you have achieved all the above, you must continue delighting your customers. Continues innovating and looking for new ways to ensure your customers are always happy and satisfied.

Tips for Managing Conflict Within Remote Support Teams

It is the dream of every business owner to picture their companies working seamlessly with smooth collaboration between different business entities. However, the truth is that there will always be internal issues and conflicts popping up from time to time, and managing that conflict is key to getting a business going in the right direction. Businesses offering towing services in Panama have perfected the art of managing conflict among teams and delivering according to set goals.

In the modern world of business, there are lots of new technologies that help teams overcome different roadblocks. If you are managing teams remotely, you will need to get on top of virtual conflict resolution. Here are some simple tips you can use to handle conflict effectively.

Set clear procedures and protocol

For some businesses, remote working might sound like a big deal. It will not hurt to give your team a clear framework to work by. You need to set procedures that make interaction across your team to be seamless and ensure you explain all protocols and roles effectively. Touch on the type of information that should be shared between employees, how workers should share different information, and the people who need to be informed on the progress of different projects.

Lead by example

You need to have a clear and distinguished leadership style. When managing teams remotely, you must lead by example. Follow all the procedures you set and don’t try to create conflict among yourself. Be mindful of what you say to your team members and take the first step to get things done.

Build remote teams effectively

You need to build remote teams based on geography and personal characteristics. Depending on the operation of your business, not all teams will always work together. You need to create cohesive groups that share certain characteristics based on their location and interests. Build teams that share the same goals as doing so will ensure they can work together effectively. When hiring and training new staff, ensure you take note of their personal characteristics and always hire for the culture.

Host catch up meetings

It is easy to underestimate the power of a good catch up meeting. Meetings are very vital in promoting information sharing and helping teams stay organized and in the same direction. If you want to keep your business growing, it’s important to have frequent meetings with your team members. Keeping team members on the same page will help in limiting the chances of conflict and ensuring issues are resolved amicably within the shortest time possible. To manage remote teams effectively, it is important to hold virtual meetings at the start of each project and keep teams updated throughout the process.

Recognize achievements

Promoting and recognizing efforts within your team is very important in fostering growth and team morale. People want to be recognized and appreciated for their efforts. Employee satisfaction will be higher when organizations can notice and reward good work. Always make it a collaborative experience to recognize achievements and get the whole team involved in celebrating each other’s hard work.

A beginner guide to web scrapping with proxies

The worldwide web is a treasure trove of data. The availability of huge swans of data boosted by the development of lightning-fast analytics tools and inexpensive computing power has made businesses get a competitive advantage over others using data-driven strategies. Suppose you want to get data about Towing services in Alexandria, you can make use of proxies to extract the same.

A proxy is a third party server that allows users to route their requests through these servers and an IP address. With the use of proxies, the site you are making a request to no longer sees your IP address but sees the IP address of the proxy that gives you the ability to scrape the web with more safety.

Why use a proxy

With the use of a proxy, it will allow you to mine a site with more reliability and reduce the chances of the spiders you are using getting banned or blocked.

A proxy will also allow you to make a request from a specific geographical location or device and this can help you see region-specific content that a site displays. It can be particularly important when scrapping data from online retailers.

Proxies will also allow you to make a higher volume of requests to a target site without worries of getting banned. You will also have access to unlimited concurrent sessions on the same or different sites.

Which proxy options are available?

It can be a daunting task to choose the ideal proxy solution especially if you ate a beginner. For web scrapers, data centers are the most common and ideal options for them, because they are cheap and readily available. IPs of these servers are located in data centers and are all over the globe.

For datacenter proxies, you can make a choice between residential IPs and mobile IPs. Residential IPs will allow you to make a request through a residential network. Although they are very reliable, they are harder to get and overly expensive.

On the other hand, you can use mobile IPs as well. They are used when scrapping the web for mobile-oriented results. They are also expensive. Another disadvantage is that you can get yourself into trouble because the owner of the mobile device is not aware that you are using their IP address.

Managing proxies

Depending on the activities you want to perform and the scale of your web scrapping, you can use 10 to a couple of 1000s of proxies. Managing 10 proxies is fairly easy, but managing thousands of them becomes a complex task.

When managing thousands of proxies, you can outsource or do it yourself. With outsourcing, you hire companies and solution providers to manage your proxies. They will manage proxy rotation and session management.

If you purchase a pool of proxies, you can build your proxy management solution to run challenges such as throttling. Although it can be cheap to develop, it is also time and resource consuming, so it makes more sense time-wise and resources wise to outsource.

A Quick Guide to Starting a Business

businessThere is no limit on who can become a great entrepreneur. Starting a business, be it a simple one such as or complex ones such as Amazon is no brainer. Sustaining the business and growing it to profitable levels is the real deal. To start a business, you don’t need to have a college degree, neither do you need to have a huge chunk of money or business experience. However, what you need is to get all the details right. You need to be armed with a strong plan as well as determination to see your business succeed.

To get straight into business, there are vital steps you need to follow to help turn your passionate idea into an actionable business.

Evaluate Yourself

When it comes to evaluating yourself, think about the reasons why you need to start a business. What kind of business are you interested to start? Is it just a side hustle because you need extra money? Start asking yourself even deeper questions to understand your capabilities and motives. What skills do you have? Evaluate where your passion lies and the areas of your expertise. Now that most businesses fail, how much are you willing to spend? How much capital do you need and how ready are you to become an entrepreneur?

Think of a business idea

Do you already have a killer business idea that you are passionate about? If not, you need to come with a business idea that will form the basis of your business. Ask yourself about the technologies and advancements that are coming next. Aim to fix a problem that already exists in the market. You can aim at applying your skills to an entirely new field. Ensure that for anything you bring to the market, it’s better and can solve problems faster.

Do market research

ResearchIf everyone else is doing what you are doing, what makes you think you shall survive the fierce competition? Start researching your potential rivals and their customers and aim at introducing something new to the market, that gives you an edge over your competitors. While doing your research, you can use online resources, surveying as well as secondary research. Let your customers interact with your products and services and get some feedback on what they feel.

Make your business official

When you understand your market and know the kind of products and services you will be offering, its time to make your business official. Get all the required legal documents so that you don’t have to worry about someone screwing your idea. The documents you need include; a business structure, a business name, registering your business, all tax IDs, permits, licenses and required bank accounts.

Other Steps

Now that your business is official, you need to come up with a business plan. When the business plan is ready, think about ways to finance your business. You can fund a business yourself, pitch to friends and family, get grand, crowdfund, and seek a venture capitalist, among others. When you have secured the finances, it’s time to develop your products and service and start building your team. Find a good business location that you can operate from, get some sales to kick off your business and work on growing it.


Most Profitable Businesses to Become a Millionaire

businessUnless you win a lottery or you are poised to inheriting family wealth, becoming a millionaire takes hard work and patience. However, if you are looking to start your own business such as Delray Beach Towing Service, do not wait until it’s too late. These days, people are increasingly ditching their 9 to 5 jobs in favor of starting their own business.

Not all businesses are equal as some are poised to perform better than others. There are fantastic business ideas that are bound to make you a millionaire in the next few years. The hardest part of becoming successful is getting started, so let’s explore these businesses.

Financial Services

Financial services are broad, and range from bookkeeping, accounting, tax preparation among others, and all these services are in high demand, irrespective of how the economy is performing. Investing in offering financial services is one sure way to set yourself up to becoming a millionaire.


Business Consultancy

business consultancyToday, so many entrepreneurs are looking forward to launching their businesses. This means they need advice from someone who has been there and successfully done it. If you fit this bill and have the experience that is required, you can successfully start it. A business consultancy venture can help provide these aspiring business owners with valuable information at a reasonable fee.


Investment Firm

There has never been a shortage of investing and trading opportunities out there. By having an investment firm, you can invest pretty in anything be it commodities such as gold, oil, bitcoins, bonds, stock among others. You can also decide to invest in forex trading. Starting an investment firm can be risky, but with careful implementation, it can be very profitable, due to the large commissions involved.


Real Estate

The global population continues to rise, and people are in dire need of housing solutions. The high rising population means that people will always need somewhere to live. Real estate and construction business will still be a lucrative business for many years to come. The good thing about it is that price of land, and real estate continues to appreciate in value. If starting a construction company is hard, you can get into real estate by becoming a real estate brokerage firm.

Exporting and Importing

We are living in an increasingly global marketplace where importing and exporting business can be very profitable. This business is relatively easy to start if you are aware of global markets and regulations. You can import and export anything from clothing, vehicles, and electronics among others.

Legal Services

There will always be a huge need for legal representation and services. Legal representation involves anything from lawyers, notaries, settlement officers, title search agents among others. Legal services are never cheap as they come with a cost and huge commissions. If you are good at law and can do an excellent job, then you set your business up to getting a massive stream of recurring clients.

Other notable businesses you may think of going into include; eco-friendly businesses, communications, healthcare consultancy, e-commerce businesses, web design agency among others.

Top Challenges Facing Women in Business

women in businessEntrepreneurship has long been considered a man’s field, but the tide is slowly shifting. Women have now entered into the mix. When it comes to matching the male counterparts, women have been making great strides in the business world. Today, more than 9 million US firms are owned and operated by women and generate more than 1.5 trillion dollars in sales. Though this number is fast rising, there still exists very few female investors and startup founders.

Although more women are embracing entrepreneurship, they continue to face critical challenges. To shed light on some of these challenges they face, let us look at them keenly.

Social Expectations

To make it in business, women have to defy a lot of social expectations. You can walk into a crowded seminar, and if you count the number of women present, you get a shocker. There are many stereotypes where the attitude places men at a higher position in business. Society thinks women are not as competitive, and aggressive towards the industry as men are. However, successful women CEO can break up these myths.

Limited Access to Funding

women businessStartups are known to struggle in search for investors to get their business off the ground. The few that get funding can explain how the process is never natural. There is some known truth that startups that get funding from investors get it because investors can relate and associate with such founders- They are their people. Investors look for businesses that can grow their valuations to more than 1 billion US Dollars. If there are experts in your founding team that can execute business operations to turn such a valuation, then investors are more than willing to be associated with the startup. In the startup field, women have long been performing so poorly.

Lack of Role Models

There are many successful female entrepreneurs around the world. However, male entrepreneurs usually get better media coverage and visibility. It is easy to name successful male entrepreneurs as compared to their female counterparts. Women tend to start businesses in those sectors where they have experience and not so much in the technical areas. When a female entrepreneur emerges from a professional position, they usually struggle to get female mentors and role models from the same sector.

Fear of Failure

There is the fear of failure and fear of success. Usually, when male entrepreneurs open a business, there is not much pressure placed on them regarding whether the company will be successful or not. However, when their female counterparts do the same, there tends to be unnecessary pressure and scrutiny placed on them, in the name of seeing how their chances of success will be.


Time Management

It can be quite overwhelming to effectively manage time, communication and family all at once if you are a woman. When you venture in the business world, no one will give you a resource book outlying how these issues are balanced. As an entrepreneur who loves doing what they have started, taking a break becomes even riskier. The key to effectively manage all the issues affecting your business lies in the delegation, and effective delegating for that matter.

Importance of Empowering Women

womenWhen you hear about women empowerment, what comes to your mind? Is it freedom on the choices women make? Is it women movement, equality or providing a brighter future for our little girls? When we talk about women empowerment, all these aspects come into play. Women empowerment refers to the act of creating an environment for women where they can make decisions on their own and have these decisions impact positively on their personal growth as well as growth from a society perspective.

The idea of women empowerment hails from increasingly providing and improving economic, social, political and legal strengths to women. It aims at ensuring equal rights to women and making them confident in the decisions they make. This empowerment helps in decreasing the disparities between om gender on matters of education. It also decreases inequalities between men and women by increasing empowerment in the fields of political, economic and social life of girls and women.

Importance of Women Empowerment


Women are equally as capable as men. They are competent and intelligent. These days, women have even made huge strides than men in many socio-economic aspects. Their population constitutes to 50 percent of the world’s population. A large number of this percentage is unemployed. The world’s economy suffers a lot when a vast population of women is uneducated, unemployed and underprivileged. When we empower women, we empower the world.

Human Rights

Human rights and individual rights are an essential aspect of the growth of humans. Women need to be given space and room to express their thoughts and opinions freely without any form of restriction. We can make women more empowered by imparting self-confidence in the decisions they make. Women should be made to understand their rights and social positions they are entitled to in the constitution.

Educational Empowerment

An educated woman is a wise woman. Educate women and solve 50 percent of the issues and problems affecting the world today. When you educate women, you give them a chance to grab the knowledge and skills such as expertise and self-confidence that is necessary for their growth and development. The girl child should be empowered and educated to face the world’s challenges.

Political Empowerment

Women should be encouraged to join political systems that support them to make political decisions in governance. Political empowerment also helps women get the necessary legal knowledge and spread such awareness among other women in advocating for their constitutional rights and preventing exploitation.




Common Types of Abuse towards Women


women abuseThe commonly used and accepted definition of abuse is a pattern of behavior used by one person to gain or maintain power over another. The most important thing to note is that we are talking about a pattern of behavior and not just a onetime incidence.

Abuse against women takes different forms. Regardless of if it’s emotional, physical or whether it takes other forms, abuse always takes and follows an escalating pattern with the controlling behaviors worsening over time. The abusive partner may use oppressive means and systems to assert his or her authority over the other partner.

Let us look closer to these types of abuses.



Physical abuse is the most common type of abuse people think about when they hear the word ‘abuse.’ Physical abuse may include patterns such as hitting, slapping, burning, kicking, punching, strangulation, damaging personal property, refusing the other partner medical care or controlling medication, using weapons or coercing a partner into substance abuse.


Sexual Abuse

Sometimes, sexual abuse can take the form of physical violence. However, it gets its category as sexual abuse. This form of abuse can include a rape act or other forced sexual acts. It can also be withholding or using sex as a weapon of influence over your partner. An abusive partner may use sex as a means of judging their partner or assigning them a value to undermine them, hence make them suffer emotional torture. When it comes to criticism about sex, one partner may brand the other not good enough on matters sex. Since sex is loaded with psychological and cultural implications, its abuse can have a damaging effect.

Mental and Psychological Torture

mental abusePsychiatric and psychological torture happens when one person uses words that are meant to wear down the emotional well-being and health of the other partner. It always involves making your target doubt their sanity. With this form of abuse, the abuser tends to use their influence on words to make their victims have a lack of trust in their judgement and trust the judgment of the abuser.


Verbal and Emotional Abuse

Verbal abuse involves abuse that is caused by the use of harsh and damaging words on your partner. On the same note, emotional abuse may include the use of words that are cunningly crafted to create the desired influence over a situation. It may involve the use of lies that makes the other partner imagine things that otherwise would not be realistic. The effects and signs of emotional abuse may be harder to spot, by people outside your family. Worst about it is that emotional scars take such a long time to heal.

Financial and Economic Abuse

Abuse is all about power and control, and abusers use all means possible to control their victims. One of the most common ways involves using economic and financial position to abuse the other person. It may include managing all the budgeting and denying the victim access to their bank accounts, money, and financial statements. This type of abuse is among the reasons why some people are not able to walk away from their abusive relationships.