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Consumer Behavior Models You Need to Know

The consumer behavior model contextualizes behavior analysis results as they explain how customers make their purchasing decisions. Businesses such as towing service normally adopt one or a couple of models to define how customers decide to purchase from them. Consumer behavior models help us in understanding and retaining a unique customer base. These models are either traditional or contemporary, as we are going to discuss.

Learning Model

The learning model of customer behavior is one that buyer behavior responds to the desire to satisfy basic needs for survival, such as food, and learned needs that come as a result of experience. This model takes influence from psychologist Abraham Maslow, from what we call the hierarchy of needs. At the bottom of the hierarchy is what we call basic needs. With this model, consumers first make purchases to satisfy their basic needs and then move up to meet their learned needs.

Psychoanalytic Model

Most of you might know that Sigmund Freud is the father of psychoanalysis. This model draws from his theory and says that individual consumers have deep-rooted motives, both conscious and unconscious, which drive them to make a purchase. These motives can be hidden fears, personal belongings, and suppressed desires. This model is unique in terms of its application, but it’s relevant to businesses that sell an image that accompanies their products and services.

Sociological Model

This model of consumer behavior says that purchases are influenced by an individual’s place within different social groups such as family, friends, workgroup among others. An individual will essentially purchase an item based on what is appropriate. An example is how C suite executives are expected to be professional and formal. People who hold these jobs will make purchases that speak to and uphold these rules. This model can apply to most businesses especially those that create products and services relevant to a specific group.

Black box model

The black box model, otherwise known as the Stimulus-Response model, says that customers are individual thinkers that process internal and external stimuli to make purchase decisions. A consumer comes into contact with external stimuli from your business marketing mix and other external stimuli, and then they process it in their mind – which is a black box. They then relate the external stimuli to their preexisting knowledge such as personal beliefs and desires, to make a decision.

Hawkins Stern Impulse Buying

This impulse buying theory is the alternative to Learning Model and EKB. It claims that purchases are not always a result of rational thought. When we think of impulse buying, we typically imagine picking up a can of beers before checking out. There are many types of impulse purchases. Examples of impulse buy include escape purchases, reminder purchases, suggested purchases, planned purchases among others.

Another model is what we call Engel-Kollat-Blackwell Model. It outlines a five-state decision process that consumers go through before purchasing a  product or service. These stages include awareness, information processing, evaluation, purchasing decision, and outcome analysis.

Best Ways to Increase Your Market

Every business such as towing service that enters a market is normally started to make profits and grow as much as it can to capture a large market. When it comes to increasing market share, it only happens after management makes informed marketing decisions that contribute to the overall sales and customer retention. To increase market share, businesses must work hard to increase the efforts they put into sales, and additionally use new or additional strategies to help get there.

 

What is Market Share

Market share refers to a percentage of total sales in an industry that is generated by a company. It refers to how you make as a company in the industry, and how what you make adds up as compared to your competition.

Here are some of the most commonly used strategies you can apply to increase your market share.

Find and stick with your niche

The company that you set up should have certain characteristics that set it apart from others. You need to have a distinguished brand where your customers can always refer to when they need something. You need to create a brand identity and have what is associated with you, such as high-quality products, best customer service, competitive pricing, among others.

Innovate

The key to remaining relevant in your industry is creating products that your customers love. However, creating products your customers want should not be the end of your interaction with your customers. You need to go ahead and innovate on what you create. Work hard on your research by collecting customer feedback on how they rate your product and what they would wish added to your product features and performance. That way, you will always have a product that your customers want, and they will stick to your product.

Engage with your customers

Customers already know what they want, and one way of ensuring you can deliver according to their expectations is ensuring you ask them questions. You can send out carefully crafted surveys asking questions on things such as product design, features, updates among others, and offer tangible ways to improve your products and services and as a result, increase your market share. Instead of only using surveys and questionnaires, you can also engage with your customers on social media, stories, and fleets.

Think about acquisition

You can also increase market share by acquiring another company that offers products or services that are similar or related to what you offer. This is what is commonly known in business circles as mergers and acquisitions. Best performing companies normally acquire other companies to gain a larger market share and also expand on their products. Acquiring the right competitor will involve choosing the right company, one that will have a positive addition to the suite of products and services that you offer.

Once you have achieved all the above, you must continue delighting your customers. Continues innovating and looking for new ways to ensure your customers are always happy and satisfied.

Tips for Managing Conflict Within Remote Support Teams

It is the dream of every business owner to picture their companies working seamlessly with smooth collaboration between different business entities. However, the truth is that there will always be internal issues and conflicts popping up from time to time, and managing that conflict is key to getting a business going in the right direction. Businesses offering towing services in Panama have perfected the art of managing conflict among teams and delivering according to set goals.

In the modern world of business, there are lots of new technologies that help teams overcome different roadblocks. If you are managing teams remotely, you will need to get on top of virtual conflict resolution. Here are some simple tips you can use to handle conflict effectively.

Set clear procedures and protocol

For some businesses, remote working might sound like a big deal. It will not hurt to give your team a clear framework to work by. You need to set procedures that make interaction across your team to be seamless and ensure you explain all protocols and roles effectively. Touch on the type of information that should be shared between employees, how workers should share different information, and the people who need to be informed on the progress of different projects.

Lead by example

You need to have a clear and distinguished leadership style. When managing teams remotely, you must lead by example. Follow all the procedures you set and don’t try to create conflict among yourself. Be mindful of what you say to your team members and take the first step to get things done.

Build remote teams effectively

You need to build remote teams based on geography and personal characteristics. Depending on the operation of your business, not all teams will always work together. You need to create cohesive groups that share certain characteristics based on their location and interests. Build teams that share the same goals as doing so will ensure they can work together effectively. When hiring and training new staff, ensure you take note of their personal characteristics and always hire for the culture.

Host catch up meetings

It is easy to underestimate the power of a good catch up meeting. Meetings are very vital in promoting information sharing and helping teams stay organized and in the same direction. If you want to keep your business growing, it’s important to have frequent meetings with your team members. Keeping team members on the same page will help in limiting the chances of conflict and ensuring issues are resolved amicably within the shortest time possible. To manage remote teams effectively, it is important to hold virtual meetings at the start of each project and keep teams updated throughout the process.

Recognize achievements

Promoting and recognizing efforts within your team is very important in fostering growth and team morale. People want to be recognized and appreciated for their efforts. Employee satisfaction will be higher when organizations can notice and reward good work. Always make it a collaborative experience to recognize achievements and get the whole team involved in celebrating each other’s hard work.

A beginner guide to web scrapping with proxies

The worldwide web is a treasure trove of data. The availability of huge swans of data boosted by the development of lightning-fast analytics tools and inexpensive computing power has made businesses get a competitive advantage over others using data-driven strategies. Suppose you want to get data about Towing services in Alexandria, you can make use of proxies to extract the same.

A proxy is a third party server that allows users to route their requests through these servers and an IP address. With the use of proxies, the site you are making a request to no longer sees your IP address but sees the IP address of the proxy that gives you the ability to scrape the web with more safety.

Why use a proxy

With the use of a proxy, it will allow you to mine a site with more reliability and reduce the chances of the spiders you are using getting banned or blocked.

A proxy will also allow you to make a request from a specific geographical location or device and this can help you see region-specific content that a site displays. It can be particularly important when scrapping data from online retailers.

Proxies will also allow you to make a higher volume of requests to a target site without worries of getting banned. You will also have access to unlimited concurrent sessions on the same or different sites.

Which proxy options are available?

It can be a daunting task to choose the ideal proxy solution especially if you ate a beginner. For web scrapers, data centers are the most common and ideal options for them, because they are cheap and readily available. IPs of these servers are located in data centers and are all over the globe.

For datacenter proxies, you can make a choice between residential IPs and mobile IPs. Residential IPs will allow you to make a request through a residential network. Although they are very reliable, they are harder to get and overly expensive.

On the other hand, you can use mobile IPs as well. They are used when scrapping the web for mobile-oriented results. They are also expensive. Another disadvantage is that you can get yourself into trouble because the owner of the mobile device is not aware that you are using their IP address.

Managing proxies

Depending on the activities you want to perform and the scale of your web scrapping, you can use 10 to a couple of 1000s of proxies. Managing 10 proxies is fairly easy, but managing thousands of them becomes a complex task.

When managing thousands of proxies, you can outsource or do it yourself. With outsourcing, you hire companies and solution providers to manage your proxies. They will manage proxy rotation and session management.

If you purchase a pool of proxies, you can build your proxy management solution to run challenges such as throttling. Although it can be cheap to develop, it is also time and resource consuming, so it makes more sense time-wise and resources wise to outsource.